Claro Concepto is the fashion company by Inma Jociles, a fashion designer with a long career at notable fashion houses and who, in 2015, decided to launch her own brand that opted for high-quality, versatile and functional women’s clothing.

Elegant designs with personality for women who want to look perfect in their personal life, whatever those big or small moments may be.

Designs that seek timelessness on the path to sustainability and responsible consumption. Her love for well-made things and the revival of traditional values are her hallmarks. In small, local studios, expert hands shape the story of each garment stitch by stitch, giving them the character and identity that characterises the “Claro Concepto” woman.

With a passion for detail and well-cut, quality fabrics, they help to emphasise a woman’s beauty and, without doubt, this is their premise that seeks a balance between elegance and functionality.